studio 78 paris

Brand spotlight: Studio 78 Paris

Chic, French, fun, natural and fabulous.

Who is that coy cutie peeking out from behind the leaves on these pieces from the Studio 78 Paris makeup line? I want to hang out with her and her fabulous mane of cascading foliage. 🙂

studio 78 paris

“Studio 78 Paris carries the prestigious ECO CERT organic certification. Using botanical ingredients combined with a gorgeous shade range Studio 78 Paris was created by Margareth Halfon who got her experience developing products for Guerlain Makeup and Rouge Baiser. These perfectly pigmented products are also gentle enough for sensitive skin.” –

The playful pigments in the Studio 78 Paris makeup line are products of founder Margareth Halfon’s creative mind. The organic beauty brand is still mostly under the radar here in the U.S., but Credo Beauty does ship their products and many other clean/natural beauty brands internationally to our side of the pond. And if you’re interested, now’s the time to act because you can also get 20% off orders over $75 through Dec. 11 using code CredoLovesFriends.

In many ways, I dunno…Studio 78 Paris seems like a line that could (and should) be the next underground cult fave of beauty girls who know what’s cool before social media and magazines call it cool — chic black and white packaging, playful pigments, and a simple elegance that’s totally casual.

Everything in the line carries the ECOCERT organic certification, which means that their products all have at least 95% plant-based ingredients, and no GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEG, synthetic perfumes and dyes, or animal-derived ingredients, unless it’s things that are naturally produced by animals, like milk and honey. The packaging is also biodegradable or recyclable.

I’ve tested a few of their products so far, including…

On the Beach Blush, $34

studio 78 paris blush

On the Beach Blush

This long-wearing baked mineral blush is pretty pigmented and has a soft satin finish that I really like. You can sheer it out if you don’t want a ton of color on your cheeks, or you can build it up in layers for a brighter look.

I usually like when my blush doesn’t look too “blushy,” and this peachy shade is one of most natural-looking blushes I’ve ever worn. I think it looks A LOT like the impeccable Chanel Joues Contrastes, which are IMO the crème de la crème of natural-looking blushes. Sadly, Studio 78 Paris only makes three shades.


INGREDIENTS: mica, zea mays starch, squalane, zinc stearate, cocos nucifera oil, helianthus annuus seed oil, prunus armeniaca kernel oil, persea gratissima oil, chamomilla recutita flower extract, parfum, dehydroacetic acid, benzyl alcohol, limonene, linalool. May contain: ci 77891, ci 77491, ci 77492, ci 77499, ci 77947, ci 77510, ci 77007, ci 77288, ci 77289, ci 77742.

Liquid Lipstick in Ruby Wedding, $32

studio 78 paris lipsitck

Ruby Wedding Liquid Lipstick, a.k.a plummy red perfection

I’m normally not even a liquid lipstick girl, but I totally dig this lipstick. It’s INTENSE! It feels like silky cream when it applies, but then it dries to a velvety finish.

It’s full coverage, totally opaque, moisturizing, flavorless, unscented and hella long lasting. So, basically, it’s the sh*t. $32, available in six shades.

INGREDIENTS: ricinus communis seed oil, silica, polyglyceryl-2 isostearate/dimer dilinoleate copolymer, glyceryl rosinate, oleic/linoleic/linolenic polyglycerides, dimer dilinoleyl dimer dilinoleate, prunus armeniaca kernel extract, cocos nucifera oil, prunus armeniaca kernel oil, persea gratissima oil, helianthus annuus seed oil, citrus aurantium dulcis peel oil, chamomilla recutita flower extract, parfum, limonene, linalool. May contain: ci 77891, ci 77491, ci 77492, ci 77499, ci77742, ci 77510, ci 77007.

Bi-Phased Water Foundation in Enhancing Dew 02, $52

studio 78 paris enhancing dew

Studio 78 Paris Bi-Phased Water Foundation in Enhancing Dew 02

Their Bi-Phased Water Foundation is a mineral powder in a water base, so you shake it up, put a few drops on your fingers, then massage it into your face and neck.

Although they call it a foundation…it doesn’t really cover anything or even out my skin tone, so just FYI, if you want real coverage, this won’t give it to you. It’s beyond sheer, and it’s very lightweight, so, basically, when you wear it, your skin looks like your skin…because it mostly is. You can tell that you’re wearing something, but it isn’t very noticeable.

Like, imagine a stylish French girl’s face after she’s been riding around Paris on a bike (ideally, with a baguette in her basket, because…BREAD). Matte, but not completely matte, with a barely-there hint of healthy, radiant color.

I dunno if it’s worth $52, but it might be if one of your missions in life is to have your makeup look as un-makeup-like as possible. It’s $52 and available in only two shades.

INGREDIENTS: aqua, persea gratissima oil (avocado oil), glycerin, mica, silica, sucrose palmitate, parfum, benzyl alcohol, dehydroacetic acid, limonene, linalool. May contain: ci 77891, ci 77491, ci 77492, ci 77499.

studio 78 paris swatches

Swatches from the left: Studio 78 Paris Bi-Phased Water Foundation in Enhancing Dew 02, Blush in On the Beach and Lipstick in Ruby Wedding

Your friendly neighborhood beauty addict,


P.S. I hope you’re having a good weekend, whatever you’re up to. Happy Caturday to you. 🙂 It’s raining pretty steadily here today, so I don’t think we’ll do much… Tabs and Connor say gah!/meow.

The post, “Brand Spotlight: Studio 78 Paris,” first appeared on Makeup and Beauty Blog | Makeup Reviews, Swatches and How-To Makeup.

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